- Mac Cosmetics Dubai Duty Free Online
- Mac Cosmetics Dubai Duty Free
- Mac Cosmetics Dubai Careers
- Mac Cosmetics Dubai Duty Free Career Opportunities
Edrington Global Travel Retail has partnered with Dubai Duty Free for the month-long global exclusive launch of The Macallan Concept Number 2.
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The second release in the travel-retail exclusive collection was exclusively available at Dubai Duty Free’s shops at Dubai International Airport throughout December 2019.
The launch was supported by activations and an in-store visibility campaign at locations in Concourses A and D combining whisky and house music, The Macallan Whisky Maker Steven Bremner’s two passions.
The promotion included an engaging activation that allows shoppers to craft personalised house music and download their track via a QR code.
Mac Cosmetics Dubai Duty Free Online
Mac Cosmetics Dubai Duty Free
Edrington Managing Director EMEA Travel Retail Jeremy Speirs said: “The Macallan Concept Series has resonated strongly with global travellers – providing an eye-catching platform for consumer engagement and retail theatre. Given the success of Concept Number 1’s exclusive launch with Dubai Duty Free last year, we’re naturally delighted to partner once more to introduce the world of Concept Number 2 to Dubai Airport’s passengers.”
Mac Cosmetics Dubai Careers
Mac Cosmetics Dubai Duty Free Career Opportunities
Dubai Duty Free Vice President – Purchasing Sharon Beecham added: “The Macallan continues to build its reputation in travel retail not only as an iconic luxury spirit but one which is consistently presented in engaging and innovative formats. The global exclusive launch of The Macallan Concept Number 2 continues a strong track record of partnership between ourselves and the brand and delivers a truly differentiated experience to our customers at Dubai.”